R&K Designs
A storyboard and wireframe set for rebuilding rkdesignsllc.com as a custom-order store: leather patch hats, custom tees and laser-engraved leatherette tumblers, built in Eckert for ranches, small businesses and western-lifestyle customers.
What she has today
The current site is a Wix Stores build with three pages in the menu (Home, Shop, Contact), plus a Hat Catalog page that exists but isn't linked from the menu. The work itself is strong: real Richardson 112 hats with genuine leather patches, photographed on wood and stone, for named local customers. The site just doesn't sell it.
- Platform
- Wix with Wix Stores cart and member log-in
- Products
- 5: Leather Patch Hat ($28.50), Custom Tee ($22), Women's Bella+Canvas Tee ($13), 40 oz Leatherette Tumbler ($45), 20 oz Leatherette Coffee Tumbler ($30)
- Hat options
- 27 Richardson 112 colorways · Natural or Rust leather · 6 patch shapes incl. Cow Tag · center, left or right placement
- Bulk pricing
- Hats $25 down to $19 at 84+; women's tees $13 down to $11 at 60+
- Promise
- Mockup within 24 hours, about 2 weeks production, proofs approved before anything is made
- Contact
- rkdesigns324@gmail.com · 970-210-6394 · Eckert, CO
- Social
- Instagram @r_kdesigns24 (68 followers) · Facebook /rkdesignsllc (395 followers). Both link to her Etsy shop, not the website.
- Also offers
- Embroidery (new machine, May 2026), DTF printing, beaded western earrings and Money Run tack. None of it is on the website yet.
- Portfolio
- Wild KC, Andria Weaver Photography, North Park Disposal, Dolly/Reba '24, Run at the Rose, Balcony Botanicals
Her own photography, pulled from the live site. Every one of these becomes a portfolio piece and a product image in the new build.
What's holding it back
Found by walking every page and product as a customer would. The top three cost her orders today.
| Issue | Where | Why it matters | Impact |
|---|---|---|---|
| Logos are sent by email; customers type "OK" in a text box to agree | Every product | Orders arrive with no artwork attached. She has to match emails to orders by hand before the 24-hour mockup clock can start. | High |
| Two different email addresses | Custom Tee says rkdesignsllc@gmail.com; every other page says rkdesigns324@gmail.com | If one of them isn't hers, tee customers' artwork goes nowhere. | High |
| Shipping policy is Wix's placeholder text ("I'm a shipping policy…") | Hat product page | Reads as unfinished on the most expensive product. Buyers hesitate when shipping cost and timing are unknown. | High |
| Price shown doesn't match the bulk table | Hats: $28.50 listed, table starts at $25. Variants say "4 Dozen / 5 Dozen" | Customers can't tell what they'll pay until the cart. Mixed dozens across colors aren't possible. | Medium |
| Product is named "Lather Patch Hats" | Product title, URL and Google listing | The flagship product is misspelled in search results. | Medium |
| Hat Catalog isn't in the menu; customers paste its URL into a text box | /hat-catalog | The colors and shapes customers need to choose from are hidden behind a link. | Medium |
| No portfolio, about, reviews or FAQ | Whole site | Her best sales tool is the work she's already done, and it only appears as small tiles on the home page. | Medium |
| Livestock brands, screen printing and laser engraving are promised but have no page | Hero copy, meta description, logo | Ranch customers searching "custom brand hats" or "laser engraving Delta CO" find nothing. | Medium |
| Hat color swatches show the wrong color (White/Black renders as black) | Hat options | Small, but it's the moment a customer decides. | Low |
| No order tracking or proof approval | After checkout | Proofs and approvals happen in her inbox and DMs, so nothing is on record if a customer disputes an order. | Low |
What she needs to succeed
The site needs to work like her shop does: a customer picks a blank, sends a logo, approves a proof, and gets the order. Each feature below takes one step of that from her inbox and puts it on the site.
Patch Hat Builder
A live preview where the customer picks one of the 27 colorways, the leather (Natural or Rust), the patch shape (including Cow Tag) and the placement. They upload their logo and see it laser-burned onto the patch on the hat. The bulk price updates as they add quantity, and they can mix colorways (12 black, 12 loden) at one tier price. The finished design goes into the cart with the artwork attached.
Artwork upload on every product
PNG, JPG, SVG, PDF or AI files are attached to the order line and stored in Cloudflare R2, so she has the file the moment the order lands. No more "type OK."
Proof approval and order tracking
Every order gets a private link. She uploads the mockup from her dashboard and the customer approves it or asks for changes on that page, with the approval timestamped. The status moves through Received, Proof sent, Approved, In production, Shipped, so customers check the link instead of texting her.
Store and checkout
- Tiered bulk pricing calculated live
- Stripe Checkout with cards, Apple Pay and Google Pay
- Colorado sales tax and flat-rate or pickup shipping
- Cart saved in the browser
Custom quote request
- For ranch brands, team orders, events and anything not in the shop
- Product type, quantity, deadline, budget and artwork upload
- Becomes a quote in her dashboard that she can turn into an order
Portfolio
- Filter by Ranch & Brand, Business, Events, Personal
- Each piece links to "Order one like this," prefilled in the builder
Owner dashboard
- Orders, quotes, messages and subscribers in one place
- Update status, upload proofs, download artwork
- CSV export for her books
Trust and policies
- Real shipping, proof and refund policies
- FAQ about turnaround, minimums and file types
- Reviews from named customers
Found locally
- Pages for Leather Patch Hats, Laser Engraving and Ranch & Brand Gear
- Product and LocalBusiness schema
- Google Business Profile for Eckert, Delta and Grand Junction
Money Run braided tack
Kelsey also braids tack under the name Money Run, and already sells it on her Etsy shop (RKDesignsLLC): braided tie-downs at $95 and barrel reins at $34. We recommend giving it its own branded page inside the R&K site, not a separate website.
- Different buyer, different page. Barrel racers and horse owners shop by color, piece and horse size, not by logo and dozen. They need their own story and ordering flow.
- Same shop behind it. One domain, one dashboard, one checkout. Tack requests land in the same Quotes list as everything else.
- Its own look. A Money Run wordmark and a turquoise accent over the same leather palette, so it reads as a line from R&K rather than a different company.
- Room to grow. If tack outsells hats, the page can move to its own domain later without rebuilding.
Built in the preview at /money-run: a braid designer where customers tap up to three strand colors and see the braid, a proposed lineup (barrel reins, headstall, breast collar, wither strap, tie-down, full set) and an order request form with pieces, colors, horse size and an inspiration photo.
Needed from Kelsey for Money Run
- Photos of finished tack, on and off the horse
- The full list of pieces and prices (reins $34 and tie-downs $95 are on Etsy now)
- Her braid color list (paracord or leather?)
- Turnaround time per piece
- A Money Run logo, if one exists, and whether it has its own Instagram
- Whether tack should be buy-now at set prices or quote-first
Site map
| Page | Job | Key elements |
|---|---|---|
| Home | Show the work and send people to the builder | Hero hat shot, three product lines, how it works in 4 steps, portfolio strip, bulk pricing teaser, reviews, quote CTA |
| Shop | Browse every blank | Filters (Hats / Shirts / Drinkware), "from" price at max tier |
| Hat Builder | Design and price a patch hat | Live preview, colorway swatches, leather, shape, placement, logo upload, quantity grid by color, tier table |
| Product page | Tees and tumblers | Gallery, options, size grid, artwork upload, tier table, add to cart |
| Money Run | Braided tack sub-brand | Braid color designer, lineup, tack order request |
| Portfolio | Proof of quality | Filterable gallery, customer name, "Order one like this" |
| Custom Quote | Capture everything else | Multi-step form with artwork upload |
| About | Who's behind R&K | Story, Eckert shop, process photos |
| FAQ & Policies | Answer before they ask | Turnaround, proofs, shipping, refunds, file types |
| Cart → Checkout → Order page | Pay and track | Stripe, then a private order link with proof approval |
| Contact | Quick questions | Form, phone, email, socials |
| Dashboard (private) | Run the business | Orders, quotes, messages, subscribers |
Wireframes
Shown at phone width. Desktop versions spread these blocks into two or three columns.
"Leather patch hats, branded for your outfit"
[Build your hat] [Request a quote]
HomeThe work comes first. Every section leads to either the builder or a quote.
(colorway + leather + shape + logo)
Hat BuilderOne screen on phone. The preview stays pinned while options scroll under it.
Order and proof pageThe private link in every confirmation. Replaces the DM back-and-forth.
Custom QuoteThree short steps, works without JavaScript, files go straight to her dashboard.
Owner dashboardPassword protected. Built for her phone first.
PortfolioHer real customer work, each piece one tap from a reorder.
Backend
All on Cloudflare, the same stack as our other Vivere builds. No monthly Wix bill. Hosting fits inside Cloudflare's free tier at her volume; Stripe charges its standard per-transaction fee.
| Endpoint | Does |
|---|---|
GET /api/products | Catalog with options and price tiers from one catalog file the server also prices from (dashboard product editor in phase 4) |
POST /api/upload | Accepts artwork up to 15 MB, checks the type, stores it in R2, returns a key |
POST /api/checkout | Recomputes every price on the server, saves the order, opens Stripe Checkout |
GET/POST /api/order/:token | Customer order page: status, proof, approve or request changes |
POST /api/quote · /api/contact · /api/subscribe | Form intake with honeypot and rate limit |
/api/admin/* | Dashboard data, status changes, proof upload. Password and signed session cookie. |
Phases
Full site on rk-designs.pages.dev, not indexed. Working builder, cart, forms, uploads, order page and dashboard. Checkout runs in demo mode until her Stripe account is connected.
Real story, more photos, reviews, final prices, shipping rates, confirm which email is hers. Connect Stripe and email notifications.
Point rkdesignsllc.com at Cloudflare, redirect the old Wix URLs (including /product-page/lather-patch-hats), submit the sitemap, update the existing Google Business Profile, then cancel Wix.
Product editor in the dashboard, reorder links, team-order sizing sheets, wholesale accounts.
Questions for Kelsey
- Which email is yours: rkdesigns324@gmail.com or rkdesignsllc@gmail.com?
- Who are R and K? We'd like to tell the story on the About page.
- What do you charge to ship, and do you offer local pickup in Eckert or Delta?
- Is $28.50 or $25 the right single-hat price? Do the tee prices tier the way the women's tee does?
- Do you still screen print, or is it laser engraving and leather only now?
- Do you do livestock brands as patches (branded or engraved)? Any photos?
- Do you have a Stripe account, or should we set one up with you?
- Which customers can we feature by name, and can we quote any of them?